COVID-19 is likely to have a direct impact on our personal lives, our economy, and our businesses for quite some time. Whether there is a “V”, “W” or “K” shaped recovery, most predictions are looking at 2022 before returning to late 2019 levels. So how do you create an effective (and nimble) strategic plan in […]
One of the biggest mistakes many make in marketing (myself included) is in looking at pricing as an analytical exercise. Often pricing strategies are decided by creating a spreadsheet of competitors, what they charge and what is included in that charge. Another sheet is developed listing the costs of producing a product and service. Between […]
Just as investors can help new start-ups, donors enable important non-profits to continue their valuable work. Non-profits, therefore, can leverage some of the best practices used by entrepreneurs in attracting important sources of funding. The point of creating a pitch deck is to serve several purposes: To define the organization’s identity To sharpen the organization’s […]
As your business grows and develops so does the complexity of your work and the number of people/services doing the work. Owning a professional services company myself, I find I am constantly shifting between different projects for different clients with different resources. What I have learned is that the key to effective management is in […]