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Tag: customer journey maps

Great Tool for Customer Segmentation: Customer Journey Maps

Posted on February 9, 2014October 26, 2020 by roadmap

Customer journey mapping is a one-to-one interviewing process that does a deep dive into the minds of target customers.  Done correctly this process can help answer the following questions: Who is my ideal target customer group? How do I describe them both in terms of demographics (age, income, etc.) and psychographics (aspirations, style, etc.)? What […]

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